Mgr. art, Edgar Fusko

Art Director

Name:Mgr. art, Edgar Fusko

Date of birth:27.8.1974

Address:Pod Haltýřem 13, Praha 4

Email:efusko@seznam.cz

Website:www.edgarfusko.com

Resume

4) EDUCATIONAL QUALIFICATIONS

Master degree – Mgr. art

1990 – 1995 Univerzita Konštantína Filozofa in Nitra, Pedagogical Fakulty, Department of Design

3) AWARDS

Advertising Creative Awards

1st award in Video competition in Bratislava 1993
1st and the 2nd award in Slovak national amateur film and video competition with two experimental videofilms in Liptovský Mikuláš 1994
Zlatá Pecka 2001 – advertising awards, campaign GLOBUS
Shortlist Louskáček Print 2001 – Lipton
Louskáček TV 2006 – Bronze – Renault – Parody
Red Apple Moscow 2008 Print – Bronze – Mozart
Shortlist Louskáček Print 2008 – Mozart

2) WORKING EXPERIENCE

2012 - present

Freelancer

Art Director

ATL. / BTL On-line & WEB activities for Cinema City Czech and Slovak Republic

TVC spots, Print & Outdoor
Web, Facebook
Loyalty club and related partner programmes
Cross-promotion, Cross-Loyalty

On-line & WEB B2B activities for Microsoft

BTL On-line & WEB and Cross-promotion activities for Nestlé Nespresso

BTL and packaging design for Maspex (Kubík juice)

2006 - 2012

McCann Erickson / Momentum Worldwide

Creative Group Head

Leadership of creative team and responsibility to Creative Director

Responsible for communicative activities and building trademarks:

Nestlé – Nescafé, Kinder Bueno, Opel, ČSOB, Algida, Microsoft, Dynybyl/Black Widow

2002 - 2006

Publicis Worldwide

Creative Group Head

Responsible for communicative activities and building trademarks of the most important agency clients:

Renault Czech and Slovak republic

Hewlett Packard Czech and Slovak republic

Leadership of creative team and responsibility to Creative Director
Strategical planning of client’s activities – close cooperation in preparation of communication plan, creating the positioning and preparation of the communication strategy.
Responsible for leadership and achieving the set goals by the whole group
Daily supervising of the team and running the orders from the brief to the final realization.

Coordination and synchronization of the Czech and Slovak region

2000 - 2002

Ark Thompson – JWT Worldwide

Associated Creative Director

Responsible for ATL & BTL communicative activities and building trademarks:

Allianz, Zivnostenska Banka, Kraft Foods-JACOBS, Unilever, Ferrero, Wustenrot, GLOBUS Czech Republic, Unilever-Organics, Bohemia Chips, Skanska, Shell

Arranging comprehensive ATL and BTL communication for the Czech and the Slovak Republics (image campaigning, consumer promotions, events, launching new products and penetrating market)
Involvment in strategic planning and marketing activities of our clients in the form of annual brand plans and long-term strategic recommendations

Involvment in media planning

1998 - 2000

Ark Thompson – JWT Worldwide

Art Director

Creating ATL & BTL activities for Allianz, Zivnostenska Banka, Kraft Foods-JACOBS, Unilever, Ferrero, Wustenrot, OB Leasing

1996 - 1998

SGA advertising agency

Graphic Designer

Creating BTL activities: Wrigley, Rádio Bonton, Bonton Home Video, Olympia centrum Brno, Sodexo, Kraft Foods – Jacobs

1) SKILLS

Professional experience with ATL, BTL and digital communication.
Expert knowledge of advertising communication, brand strategy, brand values, brand activation, social media, e-commerce and mobile marketing.